Why the "Over Pitch" reminds me of a pick up artist.

Yesterday I talked about the over pitch and how over pitched I feel.  I also suggested to stop pitching... however I also admitted to being sucked in by a pitch.  So if I got sucked into a pitch (and I'm supposed to be this savvy business woman) then it must mean that pitches work right?

Direct response marketers spend a lot of time perfecting these pitches.  They know how to tell you what you need, and how to create a void in your life that can be filled only with 4 easy payments of 22.50.  This is, for lack of a better word, called 'techniquing'.  Just like Ricko Guido at the bar uses fool proof pick up lines to get dates, Direct Response marketers use fool proof language to hook us.

I admit to spending my money on semi-useful items that I likely would not have purchased had I not seen the infomercial.  So one can say that yes this supercharged style of pitching brings in sales - LOTS OF THEM.  However what these pitches don't do is bring in CUSTOMERS.

So ask yourself these questions:

Do you want to make a fast buck?
Or
Do you want to make money for a long time?

and remember.... You might have taken a date with Ricko Guido but it's unlikely you married him.